Advisor Exchange powers Total Account Aggregation™ from Family Office Network

Glenview, IL January 16, 2008 – FamilyOfficeNetwork today announced the integration of Advisor Exchange’s Dynamic Aggregator and FamilyOfficeNetwork’s Total Account Aggregation application. The partnership will offer FamilyOfficeNetwork’s users a fully integrated solution that is unrivaled in cost, efficiency, and ease of use. Advisor Exchange, LLC, is the first-class provider of account aggregation to independent advisors, and FamilyOfficeNetwork is an online portal that provides industry leading communication and organization tools for financial professionals.

Advisor Exchange’s Dynamic Aggregator gathers client data from over 10,000 financial institutions through HTML Harvesting, Direct Data Feeds, and Advisor Aggregation. Advisor Exchange’s newest technology, Advisor Aggregation, allows an advisor to aggregate all managed accounts from multiple institutions by registering their own advisor login credentials.

Utilizing Advisor Exchange’s Dynamic Aggregator, FamilyOfficeNetwork will provide Advisors with on-demand access to their clients Investment Accounts, 401k Accounts, Insurance Accounts, Trust Accounts, 59 Plans, IRAs, Self-Directed Brokerage Accounts, Banking Account, Mortgage Accounts, as well as Loans and Liabilities. FamilyOfficeNetwork’s ground-breaking application will deliver a comprehensive view of all client account information in an easy-to-use Internet portal.

“With the launch of Total Account Aggregation, FamilyOfficeNetwork is enhancing the relationship between financial professionals and their clients,” said Advisor Exchange Director of Business Development, John Luciano. “Our goal in helping FamilyOfficeNetwork users is to provide the primary advisor with detailed financial account data that can be used when collaborating with other advisors, attorneys, accountants, and money managers. In order to provide great wealth management advisors must have an unfettered, holistic view of their client’s entire financial picture, through this integration, advisors will be better positioned to give their clients the best advice possible.”

About Advisor Exchange

Advisor Exchange provides a dynamic account aggregation technology designed to provide independent financial advisors with a comprehensive view of their clients total portfolio including assets that are held-away. In addition, Advisor Exchange’s technology can “push” aggregated client data into virtually any third-party application that an advisor uses to run their business. This technology gives advisors and their staff more time to spend growing client relationships while all but eliminating the time spend manually collecting and entering financial account information.

About Family Office Network

FamilyOfficeNetwork® specializes in providing online communication and organization tools for professionals and their clients. Secure file sharing, Total Account Aggregation, client password management, and secure emailing are among the powerful tools included in FamilyOfficeNetwork®’s web based client service portal. Other communication, collaboration, and coordination features are included to assist advisors in proactively working with their clients and their clients’ other advisors. Advisors that utilize FamilyOfficeNetwork® not only work more effectively, but reduce their paper flow, see substantial cost & time savings, aid in their clients' disaster recovery and differentiate themselves from the competition.